Affiliate/Social Media Manager
I served as the Affiliate/Social Media Manager for Style Edit, a haircare company. My responsibilities included the end-to-end execution of content shoots, social ad campaigns, and multi-channel content scheduling. I was also key in managing and growing the brand's affiliate community.
My Experience
For one year at Style Edit, I simultaneously led the affiliate marketing program and managed the company's comprehensive social media presence across all major platforms. I successfully managed a community of 7,000+ affiliates on platforms like TikTok Shop and WhatsApp, utilizing contests, product seeding, and consistent communication to build relationships with top performers and drive sales. On the content side, I developed and executed a daily content strategy (3x weekly minimum) across seven platforms (Instagram, TikTok, Facebook, Pinterest, X, Threads, and YouTube), adjusting strategy monthly based on performance metrics and platform trends. Furthermore, I directed paid advertising efforts by coordinating with graphic design for Meta and Google ads and directly managing campaigns on Pinterest, Reddit, Snapchat, and TikTok. My work also encompassed direct platform management on TikTok Shop, including scheduling promotions, crafting CRM messages, and optimizing product listings for conversion.
@Styleedithair
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