Affiliate/Social Media Manager
I served as the Affiliate/Social Media Manager for Durelife, a sugar-alternative company. My responsibilities included leading the brand’s multi-channel content strategy, ensuring consistent posting across Instagram, TikTok, and Facebook. I was also responsible for end-to-end TikTok Shop management, which encompassed launching campaigns, optimizing product listings, and handling all affiliate sampling and communication. Furthermore, I coordinated directly with creators to generate high-impact user-generated content (UGC).
My Experience
For one year, I simultaneously led the affiliate marketing program and managed the company's comprehensive social media presence across all major platforms. I successfully managed a growing community of 500+ affiliates on TikTok Shop, utilizing contests, product seeding, and consistent communication to build relationships with top performers and drive sales. On the content side, I developed and executed a robust content strategy across three core platforms (Instagram, TikTok, and Facebook), adjusting the strategy monthly based on performance metrics and platform trends. Furthermore, my work encompassed direct platform management on TikTok Shop, including scheduling promotions, crafting CRM messages, and optimizing product listings for conversion.
@Durelife_nutrition
