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Capstone Project
Lasell University School of Fashion students were given the opportunity to work with Timberland to create a Spring 2025 collection to present to the company at their headquarters in Stratham, New Hampshire.
Our class of 25 students were divided into 3 groups: Ecommerce & Social Media, Promotions, and Product Development
My Role
Social Media Content Calendar
I was excited to be the Social Media Content Calendar Creator for this Timberland capstone project. There were many overlapping holidays, promotional events, product launches, and influencer collaborations, which made it a fun challenge. I really enjoyed making sure everything ran smoothly.
Headquarters Presentation
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